Schneider Electric discusses change from local to global account management. Focused on the experience of Fritz Keller, manager of international accounts in Switzerland. Covers key global manager faces, including domestic problems and client examples. Looks at organizational issues, local vs. global problems, define and create a global account structure, information management, and internal buy-in issues. End with the current challenges facing the global manager when trying to reconcile the local and international priorities. "Hide
by Joe Distefano, Anne-Valerie Ohlsson Source: IMD 19 pages. Publication Date: January 1, 2000. Prod. #: IMD096-PDF-ENG
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