Executive vice president of newspapers for Schibsted was going to meet with their counterparts to discuss the company's plans to develop its own concept of free daily newspapers called 20 minutes. Over the last couple of years, the executive team at Schibsted kept a watchful eye on the free newspaper industry, which enjoyed great popularity. Earlier this year, Schibsted launched Avis 1, desk with direct delivery to your home in Oslo, Norway. Do you want to step outside of their country of Norway, Schibsted leaders to develop a proposal to simultaneously run 20 minutes in Zurich, Switzerland, and Cologne, Germany. Executive vice president of newspapers and his colleagues were scheduled to present the recommendation to the board of directors of Schibsted in a month. They were in the midst of preparing the financial and strategic analysis, as they were confident that the board will ask some tough questions. Reference case Schibsted (B): Should we Start Up "20 minutes of Cologne" Again, describes the events folllowing «Hide
. by Jean-Louis Schaan, Jordan Mitchell Source: Richard Ivey School of Business Foundation 20 pages. Publication Date: November 21, 2007. Prod. #: 907M19-PDF-ENG
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