Scharffen Berger, premium chocolate brand, is growing rapidly, and you need to decide where and when to add capacity in the production line and with what technologies. The company should consider the requirements of marketing, the impact on the quality and reputation, and the economy alternative approaches to increase output in the short and long term. Provides an opportunity for students to examine the current process technology and flow in order to understand the determinants of the quality of products, and to make recommendations for changes that will enhance the capacity of the company to supply its premium products the fastest growing segment of the market. "Hide
to Daniel C. Snow, Stephen S. Kolesnik, Alison Berkley Wagonfeld Source: Harvard Business School 15 pages. Publication Date: September 16, 2005. Prod. #: 606043-PDF-ENG
Related Case Solutions & Analyses:
Marketing in a Silo World: The New CMO Challenge
FAW Group Corporation: Launching the First Chinese-Made Car in Hong Kong
PSI: Social Marketing Clean Water
Financial Management and Planning with the Product Life Cycle Concept
Danshui Plant No. 2
Best Optical
Government Policy and Firm Strategy in the Solar Photovoltaic Industry
Prayas by Sanofi-Aventis in India: Making Healthcare Accessible to the Bottom of the Pyramid
The Price is Right? Guidelines for Pricing to Enhance Profitability
Drowling Mountain
