Among the many tools a manager can use for strategic planning, scenario planning stands out for its ability to capture a range of opportunities in rich detail. By identifying key trends and uncertainties, the manager can build a number of scenarios that will help offset the usual errors in decision-making - overconfidence and tunnel vision. Through case studies Interpublic, an international advertising agency, and the Anglo-American Corporation of South Africa, the author describes how to build a scenario step by step process and how to use these stories to plan for the future of the company. "Hide
by Paul JH Schoemaker Source: MIT Sloan Management Review 17 pages. Publication Date: December 1, 1995. Prod. #: SMR015-PDF-ENG
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