We discuss the development of entrepreneurship and innovation in a large corporation. He traces the development and history of Scandinavian Airlines System (SAS) from 1946 to the present, with special emphasis on the leadership in January Carlzon, general manager from 1981 to the present. He transformed the company's culture from technical to marketing force personnel management, internal corporate communication training, human resources policies and procedures, and other organizational tools. "Hide
by John Kao Source: Harvard Business School 21 pages. Publication Date: December 9, 1986. Prod. #: 487041-PDF-ENG
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