This technical note discusses the scope, and the direct and indirect impact of the network in the context of building a better business model. Some of the great disasters of business dot.com bubble were the companies that turned their infrastructure without working through scale effects. The note also discusses multilateral platform bias business models, reflecting an underestimation to get one side of the board, and suggests the importance of testing to create a viable business model. "Hide
by Willy Shih, 11 pages. Publication Date: May 13, 2011. Prod. #: 611082-PDF-ENG