Minicase it is one of 10 in a set of short cases written to show the business benefits companies realize through adopting sustainable business strategies. SC Johnson developed its GreenList for screening chemicals and avoid the inclusion of hazardous and toxic materials in their household production lines. This list minicase discussed and how the company won in the market, being up front with solutions-oriented approach. "Hide
by Andrea Larson, Jeffrey Archer Source: Darden School of Business 5 pages. Publication Date: December 5, 2006. Prod. #: UV2020-PDF-ENG
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