In March 2004, the annual meeting of shareholders, 45% of Walt Disney Co's shareholders withheld support from the CEO and Chairman Michael Eisner, producing a large vote of no confidence in the leader of the company. The company struggled financially in recent years, the board was widely believed to be beholden Eisner. Two directors Roy Disney and Stan Gold, resigned in protest against the management of Eisner and unwillingness to change section. They began to fight PR calling for the removal of Eisner and asking all shareholders to retain their support in his upcoming meeting. Traces the history of Eisner's reign at the company and the events leading up to the March 3, 2004 meeting of shareholders. "Hide
by Nancy Dean Beaulieu, Aaron MG Zimmerman Source: HBS 34 pages. Publication Date: April 4, 2005. Prod. #: 905014-PDF-ENG