In November 2004, the system Saurer Twisting launched a new machine called twisting the focus in China under the brand Volkmann. (B) case describes the strategy to launch a new product in China and India, competitive response, and the first results achieved Saurer. By June 2005, it was clear that the system Saurer Twisting will easily achieve their goals in India and Pakistan, but China is more complicated. Director General of Systems Saurer Twisting trying to decide what additional steps it can take to accelerate progress Volkmann in China and deal with the competitive threat from major Chinese competitors. "Hide
by Adrian Ryans Source: IMD 3 pages. Publication Date: December 12, 2005. Prod. #: IMD401-PDF-ENG
