In December 2003 the team at Saurer Twisting Systems (STS) is facing increasing competition in the crucial Chinese market. Local competitors in China undermines prices CompactTwister Saurer, which was manufactured in China by more than 50%. The company is considering the possibility of introducing a lower cost machines targeted at Chinese and Asian customers who will not buy its high cost of the machine. The fields were likely to be much lower in the new car and the new car can devour their high-end product. If the command STS did decide to introduce a new car, he will have to make some hard decisions about the positioning, pricing, product and sales strategy. Furthermore, it was not clear how their Chinese competitors will react to the proposed new product. "Hide
by Adrian Ryans Source: IMD 21 pages. Publication Date: July 20, 2006. Prod. #: IMD399-PDF-ENG
Related Case Solutions & Analyses:
UpDown: Confidential Instructions for MICHAEL
Horizontal Specialization and Modularity in the Semiconductor Industry
Lycos (A): The Tripod Decision
Major Global Stock Exchanges
Fresh Look at Industry and Market Analysis
Taran Swan at Nickelodeon Latin America (D)
Double Dealmaking in the Browser Wars (A)
US Telecommunications Industry (B)–1996-99
Leading Innovation at Kelvingrove (A)
The Home Depot, Inc.
