Sarah Harris, a young, newly student MBA, aims to increase fundraising and acquisition of companies in the hospitality industry. Serves as a background for the role played by the different sales situation for potential entrepreneurs. Five episodes illustrate various situations where an understanding of the sales process and strategy will benefit the situation: negotiating the purchase of a small company, managing reservations, soliciting potential investor fund search, hiring key staff with a contract upgrade with key customers to call into question, and new customer sales . “Hide
by Jim Ellis, Alicia Seiger Source: Stanford Graduate School of Business 6 pages. Publication Date: June 18, 2004. Prod. #: E168-PDF-ENG
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