SAP: Establishing a Research Centre in China Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Leading technology companies from around the world are China, to establish research centers, using a unique situation and the rapid growth of China's largest production base, and scooping up the talents of the leading universities in China. SAP, the largest application software company in the world, recently joined China in order to install one of its exclusive technology research centers, SAP Research. Although this division has been successful in its headquarters in Germany, the Chinese labor market and business environment remains difficult for foreign multinationals to navigate. Foreign companies often face problems ranging from difficulty in finding innovators in competitive talent to deal with staff turnover, which have an aggressive focus on compensation. There is concern that the placement in Shanghai, away from the source of innovation at universities and other research centers of technology, which set up shop in Beijing, was the wrong choice for SAP in China. That would be necessary to win the war for the high-profile doctors in the competitive Chinese market work? What is required for SAP Research China an integral contribution to the global network of innovation SAP? This case illustrates the opportunities and challenges for research and development ("R & D"), globalization and introduces students to the unique challenges of R & D strategy, new market entry strategy, human resources, innovation, clustering, and protection of intellectual property in a rapidly developing world. In particular, in this case, refers to research in R & D globalization of business in China, and talent management. "Hide
by Kuldeep Kumar, Maya Kumar, Markus Alsleben Source: University of Hong Kong, 27 pages. Publication Date: February 19, 2009. Prod. #: HKU817-PDF-ENG