SAP America grew by explosive speed. This case describes the company's strategy, organization and culture, focusing on its approach to partnership and its sales and consulting process, which played an important role in the growth enables to continue. Now, in 1996, the company reorganized in response to increased competition, new bids, as well as the need to move from business to a more professional approach to management. "Hide
by David Garvin, Artemis March Source: Harvard Business School 20 pages. Publication Date: 06 November 1996. Prod. #: 397057-PDF-ENG
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