Sandwine: Intelligent Broadband Networks Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

THREAT OF SUBSTITUTE PRODUCTS

It has been discussed above that Sandwine has three major competitors. These are Blue Coats Systems Inc, Allot communications Ltd and Arbor networks Inc. Among these Allot communication provides IP services to the customers and Arbor networks is selling network monitoring and network security software to the customer. Apart from this the third competitor is Blue Coat Systems Inc. Out of these three competitors Arbor networks and Allot Communications ltd seems to be the strongest threats in terms of the substitute products.

COMPETITIVE RIVALRY

Since the company has developed a strong brand name, therefore, the rivalry in the industry is not that much strong. However, still the company needs to innovate its products with time in order to mitigate all the risks.

EXTERNAL ANALYSIS OF SANDWINE

The external analysis of the company has been performed by SWOT model. The SWOT model examines the company’s internally and also externally. Since external analysis is required here, therefore, the focus has been placed upon the threats and the opportunities available to the company. The company is facing the threats from its three major competitors. Although the networking services that are provided by Sandwine are differentiated from its competitors based on quality and efficiency levels, but still there is a threat that if the competitors started to provide exactly the same services. This will erode the sales and the brand name of the company will also vanish. Therefore, the management of the company needs to innovate its products from time to time. If we look at the opportunities that are available to the company then the company has the opportunity to integrate forward. It can enter the business of DSL, mobile networks etc. This will give the company another competitive edge in the market. The company is currently providing its services to hundreds of fixed communications and mobile service provider worldwide. The company’s investments in the research and development have given the company the strength to provide exclusive solutions to its customers. However, the company should not ignore the competitive environment in its surroundings. Apart from this the company also needs to keep updating its technology requirements.

CONCLUSION

Overall, the company has been so far successful in the networking industry. The company is providing a unique set of activities. The company is recognized as expert in consumer internet trends. The company was also identified as the global leader with the highest market share in standalone deep packet inspection (DPI). The company’s huge success can be seen from its capability and ability to build its base with the huge investments in research and development and it is all the result of being the first one in this world to invent stateful traffic redirection, tracking the rise of video streaming and also peer to peer cashing. Sandvine has achieved huge success and had built a brand name by leading the way and it will also continue to do so in the future also............................

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