San Francisco Opera, the second largest in the U.S., has launched an initiative to attract a wider audience and more support from Silicon Valley. Given that the traditional constituency of the opera is older, wealthy residents of San Francisco, is an important change. Opera also hopes to use the Silicon Valley to strengthen its relations website. "Hide
by John C. Sawhill, Liz Kind Source: Harvard Business School 24 pages. Publication Date: February 9, 2000. Prod. #: 300095-PDF-ENG
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