Larry Baer, executive vice president and chief operating officer, wanted to improve profitability in San Francisco baseball Giants. Over the past few years, the Giants had a number of successes. They have successfully built the first privately financed ball in the park for 30 years. They set the all-time record in season ticket holders, attendance, and sponsorship advertising. At the same time, the team was highly competitive in this field, ranking first or second in the league and making it to the World Series in 2002. However, they had to incur significant losses. Baer thought he should do. "Hide
by William A. Sahlman, Liz Kind Source: Harvard Business School 27 pages. Publication Date: November 7, 2003. Prod. #: 804092-PDF-ENG
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