On his return visit to Croatia after six years in the U.S., the couple decided to open their own coffee shop, which is unique to the environment Croatian - California-style coffee shop that offers quality, service, product range, environment and efficiency are difficult cafe in developed markets, and all for locally affordable prices. The main problem faced by couples like to grow. In particular, they should consider franchising on organic growth? If so, how should they go about franchising in countries where the market is developing and where franchising is under regulated, underdeveloped and do not understand? This case can be used in business, retail, international marketing and international business classes. Case provides a practical example of when and how to use the franchise. "Hide
by Ilan Alon, Mirela Alpeza, Alexander Erceq Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: July 24, 2008. Prod. # 908A13-PDF-ENG
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