Samsung Tesco Homeplus and Corporate Social Responsibility Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Samsung Tesco Homeplus (STH), one of Korea's big hypermarkets, raised its investment in social contribution activities and systematized the organization in charge in the consequence. It notably focused on cultural and education services, saving the environment and sharing with others. As a consequence, by December 2008, STH was considered one of the most advanced businesses and one that understood accurate customer value. It had won an assortment of awards, including the Green Management award, Social Contribution Business award and the Eco friendly Direction award. After creating a corporate social responsibility (CSR) team in year 2005, it won the CSR award granted by the British Chamber of Commerce in Korea and was picked as one of Korea's Most Respected Companies. Company executives wonder what factor would be the key to their CSR activities that were continuing while much progress was made.

Social contribution actions and STH were aligned with both sustainable management and customer value-oriented management. Various activities in extended education, environment and charity finally led customers to see STH as not only a discount store that only sold products, but a "value shop." STH conducted methodical programs and activities in the areas of prolonged instruction surroundings and charity after having declared itself a "social contribution" business. This case exemplifies how a company can develop its social contribution activities. Moreover, discussion will center on the long term impacts that social contribution activities have on businesses.

Samsung Tesco Homeplus and Corporate Social Responsibility case study solution

PUBLICATION DATE: July 13, 2009 PRODUCT #: 909M40-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS