From the time period of 1990s - 2006/2007, Samsung Electronics transformed from one of 170 TV producers to obtain dominant TV market share year over year from 2007-2013. As digital technologies increasingly converged in 2013-2014, the business faced new questions: What was the future of TV? The case considers Samsung Electronics TV Group's product development procedures, as the business mobile and TV offerings increasingly converged and conduct and consumer demands pushed the clear limits of engagement, content, product and interaction.
Samsung Electronics TV in an Era of Convergence case study solution
PUBLICATION DATE: March 06, 2014 PRODUCT #: 614034-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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