Samsung Electronics' ambition to really go beyond a household brand to become a premium life style brand through its variety of smartphones propose insights into the concept of dynamic capacity, which drives the administration team to continue on course to achieve conventional results.
The case demonstrates the growth trajectory of a business which has gotten to a stage where escalated sustainability becomes a question in the mind of its strategic management.
Samsung Electronics Managing Innovations in an Economic Downturn case study solution
PUBLICATION DATE: July 02, 2013 PRODUCT #: HK1007-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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