In 2006, Samsung Electronics semiconductor business has been the world's largest supplier of flash memory components. The company, however, did not originally invent flash technology and entered the market in the early 1990s, the technological leader Toshiba Corporation of Japan. This case describes how Samsung became the market leader in flash memory in the next fifteen years. Readers are asked how they would make investment decisions, to maintain this leadership going forward. "Hide
by Bruce McKern, Brian Tayan Source: Stanford Graduate School of Business 32 pages. Publication Date: August 25, 2009. Prod. #: IB70-PDF-ENG
