In the first part of this case, the managing director of Samsung had to decide whether Samsung should enter the Indian market. Now, three years later, he was ready to resign. Over three years have been very successful and managing director has been appointed vice president of global sales and marketing display products. One of the first decisions facing the new director, he takes a position, what type of products to compete with Samsung in India. One option is to compete in the low and middle segments. Another option is to take the high-end. "Hide
by Sumit Chakraborty, Shushil Sharma, Sougata Ray Source: Richard Ivey School of Business Foundation 18 pages. Publication Date: December 7, 2007. Prod. #: 906M35-PDF-ENG
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