Sam Huttenbauer trying to get two companies, high-pressure preservation of food and dietary supplements from the ground. This case covers the strategic, marketing and financial problems. It also discusses innovative technology in the food industry and the role of the entrepreneur in the sale.
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by Ray A. Goldberg, Carin-Isabel Knoop, Stacy Bell Source: HBS 29 pages. Publication Date: November 23, 1999. Prod. #: 900012-HCB-ENG