Salty snacks case is the implementation of data analysis using Excel. Case uses real data from the panel of consumer goods. It is the student with the purchase of a table set for duplication salty snack brands, and the task of the student is to determine the competitive structure of the market, that is, which brands compete more intensely with each other. Problem is similar to what the brand managers of consumer goods companies face on a regular basis. Case provides excellent skills in Excel, it is instructive on how to analyze the competition and inform students about the empirical generalization in marketing. Duplication of Purchase Law "Hide
by John Dawes Source: Exercise 17 pages. Publication Date: June 18, 2010. Prod. # 910A15-PDF-ENG
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