The Salty Snacks case is an information examination workout utilizing Excel. The case utilize genuine information from a durable goods panel. It provides the student with a table of purchase duplications for a set of salty treat brand names, and the student's job is to determine the competitive structure of the marketplace, that is, which brands contend more extremely with each other.
The job resembles exactly what brand name supervisors in durable goods business deal with frequently. The case supplies outstanding ability advancement in Excel, is useful about ways to examine competitors and notifies students about an empirical generalization in marketing: the Duplication of Purchase Law.
Salty Snacks case study solution
PUBLICATION DATE: June 18, 2010 PRODUCT #: 910A15-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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