salon - Blunis Case Study Solution
Introduction:
The Bluunis Salon is committed to ensure and offer the satisfied and glamorous result to its customers. The ultimate motive of Blunnis Salon is to make the people and customers inspired by their services. It has established its first outlet in 1997 in Kaula Lumpur, Malaysia. It owns 16 outlets located in Klang Valley, Panang and Malacca. It started to offer first eyebrow embroidery service also in 1997. Through 2007/2008 it has also started the rebranding program through which it intended to stronger its relationship with the nationwide women.
It is committed to ensuring that the services provided to its customers will satisfy them by giving the glorious maximum result. It is intended to adapt the various advanced technologies and techniques that will truly provide the comfort and results according to their customer’s desires. The Bluunis salon is ultimate beauty clinic that helps the people to enhance their beauty and intended to inspire its customers by giving a healthy lifestyle to them so that people will feel healthy and motivated at work, gym, home, dinner and shopping. It also deals with various services that include face and skin care treatment,especially it is best known for eyebrow embroidery. The purpose of this salon is to ensure that women will have the ultimate beauty and appearance to inspire the world.
It is serving its customers with more than 10 years of Excellency. It has ensured to find the solution to the skin problems that women are suffering and it tends to enhance the beauty of women to make them feel younger and beautiful.
The main objective of the salon is to meet the skin essentials of customers through their advanced treatment including; Acne, Eye bags, Dark circles, Wrinkles, Blackheads, Pigmentations, Ageing etc.
It also offers various other treatment services to its customers to merely meet the desires of them. The treatment includes: Facelifting, Skin whitening treatment, Skin hydrating, Eye contouring, Hormonal skin treatment
Offerings of Bluunis Salon:
The Blunnis Salon also offers various machines treatment through which people can enhance their metabolic rate of body, energy consumption and blood circulations. The machines are also responsible for tightening the skinand also eliminate the excess fat of the body to enhance the beauty of women. They also provide various advice and suggestions through which customers can minimize the calorie and look more beautiful and attractive. The salonhas also supposed to start a body beautify and enhancement program for the purpose of maintaining a healthy lifestyle.
The salon offers various services through which customers tend to enhance their beauty which includes:
- Body Slimming
- Body Shaping
- Body Firming
- Stretch marks treatment
The products offered by Bluunis Salon include various high-quality professional products that supposed to enhance the lasting beauty of customers. The beauty products tend to eliminate the external aggressions through Histomer, Hormone-like Shield (HLS).
The other Histomer also helps to minimize various skin problems including oily skin, dehydrated skin, wrinkles and sensitive skin.
The other products include Oxynergy Paris which is used to provide the inspiring skin care solutions. It tends to restore the damaged skin and renew it. Another product includes Envyderm, it is a face mask for all skin types that includes natural ingredients namely green tea, vegetal charcoal, seaweed and chlorophyll.The Bluunis Salon offers people enjoy the luxurious services and get maximum pleasure and comfort. It is intended to transform the beauty level of customers.It provides services for expertise, skin specialist and professionally trained therapists. The products offered at special rates so that the Salon is able to provide its products at a larger scale.
Beauty Salon Growth in Malaysia:
The beauty salon industry in Malaysia has a potential to attarct the new entrants in the market. The beauty salon industry is evolving for both men and women. It can be segmented on the basis of hair, skin,and cosmetic. The skin care segments have the more market share in Malaysia. The beauty salon industry has been women-centric but over the period of time, the industry put focuses on the grooming the men also. The salon industry depends on the various factors such as demographics, latest technological techniques and growth of the population. Bymerely considering and understanding the demands, desires and problems of the customers’ one can find the possible solution of skin and health-related problems.
SALON – BLUNIS Harvard Case Solution & Analysis
There are anumber of international players in the beauty salon market such as U.S, Japan, and France. These countries are considered as a developed countries contributing in the revenue generation in the salon and beauty clinic industry whereas the developing countries include India, China, Brazil, Russia also accounted a 25% share in the revenue generation in the beauty market.
In addition, due to increasing income and economic cycle, the spending of disposable income on beauty and wellness has increased by men and women segment in the market.
Opportunities for Beauty Salon and Clinic in Malaysia:
The organic and natural ingredient products are on high demand by skin-conscious people. The clinics are usually providing various suggestion and information to its customers, due to this reasons the demand is increasing. Products and services that are designed to uplift and enhance the beauty of men is anew trend that is evolving in population and it is expected that it will derive the growth in future and create various opportunities for the beauty salon and beauty clinic industry.(Hassali, 2015).................
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