SalesDriver.com (SalesDriver) was Boston e-commerce application service provider that provides a turnkey solution for sales managers to manage sales contests online. He had just reached its 1,000 th user is familiar and had the opportunity to catch the software giant Lorimer Development Corporation (Lorimer) as a new client. Decision Lorimer asked to change the current product SalesDriver by including features that other users may not need. General manager was to assess the effect of scale, while maintaining a single product for all users and the economy of scale by tailoring products to individual customers. Development of additional features such as a one-off will take much less time than the development of adding the function to the site and make it available to all customers. He had to decide what was the best approach in the long term. "Hide
by Scott Schneberger, Ken Mark Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: January 29, 2001. Prod. #: 901E02-PDF-ENG
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