Sai Marine Exports at a Crossroads Harvard Case Solution & Analysis

In 2009, following poor market conditions due to the disease of early mortality syndrome affecting the  leading Southeast Asian shrimp exporting countries, Indian companies had an advantage.

SMEPL's sales had grown considerably from 2010 to 2014. Its present markets, Europe and the United States, were successful, but the chairman of SMEPL dreaded the risks of concentration in just two marketplaces. Should SMEPL penetrate deeper into the U.S. and E.U. marketplaces or enter new international markets like Japan and China? Subhanjan Sengupta and Arunaditya Sahay are affiliated with Birla Institute of Management Technology.

Sai Marine Exports at a Crossroads case study solution

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