This case offers a summary of the nonprofit organization PATH and its Safe Water Project-a five-year effort started in late 2006 with $17 million in capital from the global development unit of the Bill and Melinda Gates Foundation. The aim of the grant was to assess to what extent market-based strategies may help hasten the widespread adoption and sustained use of home water treatment and safe storage products by low income populations.
Among the team's primary aims was to investigate sales and distribution challenges in this space. By conducting a portfolio of field-based aviators, the team expected to analyze different versions for improving customer access to these safe water products in an effort to recognize sustainable, scalable, and replicable solutions. Although specific results changed across the pilots, who crossed Kenya, and India, Vietnam, Cambodia, they together gave rise to series of significant sales and distribution insights.
PUBLICATION DATE: April 01, 2013 PRODUCT #: OIT108-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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