Proceed with the process of cultural change in the Prudential Financial, to support fundamental reorientation of the business. Prudential, historically private ("Mutual"), an insurance company, went public in 2001. Cultural changes were intended to prepare the organization to be a publicly traded financial services, referred to above, it was recommended at all levels of the organization. "Hide
by Amy C. Edmondson, Corey Hajim Source: Harvard Business School 21 pages. Publication Date: February 27, 2003. Prod. #: 603093-PDF-ENG
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