This case describes a situation Pierre Godfroyd faced when he took over as CEO in 1991, Sabena. At that time, Sabena was in crisis facing imminent bankruptcy. On the basis of a restructuring plan designed Godfroyd and his staff, the Belgian government agreed to bail out the airline in exchange for a guarantee that this will be the last time to the Government will be requested. Godfroyd task is to transform the company into a viable private enterprises. Case provides an opportunity to assess the viability of the strategy Godfroyd and, more generally, the study of the development strategy in the global industry. Moreover, it provides the basis for a sequence of subsequent cases (994M04, 994M05, 994M06, 994M07, 994M08), relating to the implementation strategy. (43-minute video, divided into segments coincide with a series of cases, can be purchased with the case, the video 794M03.) «Hide
by Mary M. Crossan, Barbara Pierce Source: Richard Ivey School of Business Foundation 3 pages. Publication Date: November 15, 1994. Prod. #: 994M05-PDF-ENG
