Saatchi and Saatchi Plc Award winner Prize Winner Case Solution
Abstract:
An extraordinary success story in the early '80s, Saatchi and Saatchi grew, within 15 years, from a little regional marketing company in the UK to one of the biggest international service corporations, active in a variety of companies such as marketing, public relations and management consulting. While its development was constructed on the 3 pillars of decentralisation, diversity and globalisation, the strength of each of these tactical concepts is now in concern. The case is meant for usage in courses such as tactical management, company policy or handling worldwide organisation.
Pedagogical Goals:
To enable an analysis of the significance of "globalisation", ways to evaluate for "synergy" and, more normally, ways to establish a suitable method and an organisation for making use of geographical and organisation variety concurrently.
This is just an excerpt. This case is about Strategy
published: 01 Jan 1989
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