S T DUPONT - THE RENAISSANCE OF A FRENCH LUXURY BRAND: BUILDING A STRONG BRAND ACROSS ALL TOUCHPOINTS FOR SUSTAINABLE GROWTH Case Solution
Paris-based S T Dupont is interacted in the manufacture, marketing and sale of luxury products for ladies and males, consisting of lighters, pens, jewellery, leather items, eyeglasses, watches, belts, scents and official and casual clothing. Having mainly lost its brand identity, S T Dupont suffered till 2006, when a brand-new administration group based in Paris effectively turned the business around with a distinct branding and advertising and marketing method
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