S.T.Dupont - The Renaissance of a French Luxury Brand: Building a Strong Brand across All Touchpoints for Sustainable Growth Case Solution
Paris-based S.T.Dupont is taken part in the make, advertising and marketing and sale of luxury goods for women and men, including lighters, pens, jewelry, leather goods, eyewear, watches, belts, fragrances and formal and casual attire. Founded in 1872 by an entrepreneurial French professional photographer and carriage-maker, the business started producing luxury leather baggage for successful aristocrats. It was owned and handled by the same family until the 1970s, when it was promoted to the American multinational Gillette. A decade later, it was marketed to Hong Kong conglomerate Dickson Concepts. Having greatly lost its brand identity, S.T.Dupont languished until 2006, when a new control team based in Paris skillfully switched the company around with a special marketing and marketing method.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: January 30, 2017
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