IMD-3-1633 © 2005
Ryans, Adrian; Pahwa, Atul
As the outcome of a succession of marketing developments and strict control of expenses it took delight in a years of triumphant and quick development. By the year 2004 it had actually ended up being the most worthwhile airline company in the world (in terms of portion operating revenue).
In September 2004 its bigger adversary; easyJet; revealed that it was going to start flying into Ryanair's house market. Michael O'Leary and his management group desired to choose ways to react to this provocative move.
Ryanair Defying Gravity case study solution
Subjects: Innovation; Marketing strategy; Airlines; Competition; Pricing
Settings: Europe; Airline; €1 billion; October 2004
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