Rwandan Tea Industry: Looking into the Future Case Solution
In order to stave off the down costs that blighted the international tea market and to achieve this goal, the authorities considered the business needed to develop a diversified and value added product portfolio. This would entail substantial investments in enhancing productivity and quality, along with a more competitive and new cost scheme for farmers.
Part of the strategy for the tea sector of the government called for broad-scale privatization to infuse the business with management expertise, and capital, opposition. But it remained unclear whether the authorities could achieve its own goals while ceding private, likely foreign, owners’ control. Could Rwandan tea find its way in a highly competitive and complex international marketplace?
This is just an excerpt. This case is about GLOBAL BUSINESS
PUBLICATION DATE: January 16, 2004
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