Jules Munyampeta, founder and CEO of RD Tech Rwanda, was questioning the current strategy of the company. ICT market in Rwanda has transformed significantly since the company was founded in 2005. RD Tech began as an importer of the computer that received new laptops from Dubai. Munyampeta soon realized that the market for new computers in Rwanda was very small, and subsequently had great success with the new approach, the import and sale of refurbished used computers from the U.S.. The lower price point for the refurbished computers allowed RD Tech to expand their market and have a greater impact on society of Rwanda. Initially, the company sold personal computers for individuals, but quickly shifted focus in schools and public institutions, as a result of changes in government policy. This shift has led to rapid growth, and RD Tech Rwanda expanded distribution of refurbished computers throughout Rwanda, Burundi and eastern Democratic Republic of Congo. RD Tech survived the global financial crisis, competition from the Chinese market participants Rwanda, and non-governmental organizations, such as the One Laptop per Child, providing free computers for school, when, suddenly, the sale came to a crashing halt. The Government of Rwanda has made rapid technological development priority for public schools and local government agencies, but the refurbished computers and monitors are not acceptable for these institutions. Munyampeta consider options. Was integrated repair operations in East Africa, the supply chain response? Will this strategy to deliver sufficient savings to justify the initial capital costs and operating costs continue? If so, can winter and Bryce raise the capital required to make the changes? Or go back to the original poor models of sales of new computers now possible? Munyampeta thought that, instead of focusing on growth strategy, it should consider the elimination strategy. "Hide
by Mary B. Teagarden, Chad Nygeres, Michael Byme, Andreas Schotter Source: Thunderbird School of Global Management 25 pages. Publication Date: March 13, 2011. Prod. #: TB0283-PDF-ENG
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