Ruth Owades developed a concept for a new venture in the mail offering products gardening. Her current employer rejected the idea, so with permission to try it on their own, she began the process of raising money and preparing for a particular operation. She still has a lot of uncertainties, but with the approach of the deadline to answer a single season sales, it must decide whether to leave her job or give up on the idea. "Hide
by Howard H. Stevenson, Richard O. von Werssowetz, Robert Kent Source: Harvard Business School 18 pages. Publication Date: November 1, 1982. Prod. #: 383051-PDF-ENG
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