Runa: Driving Social Change through Passion and Profit Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

Runa: Driving Social Change through Passion and Profit Case Solution

Simply months after providing their last class discussion for Runa, Gage and MacCombie found themselves in Ecuador, pursuing the concept full-time. "Runa: Driving Social Change through Passion and Profit" checks out Gage and MacCombie's journey from class task to a fast-growing start-up. More particularly, the case checks out the myriad difficulties Gage and MacCombie dealt with in structure Runa: raising money to introduce the endeavor; developing effective collaborations and getting rid of ingrained uncertainty amongst Ecuadorian neighborhoods; constructing a supply chain from scratch; establishing an effective go-to-market method; and keeping their concentrate on social effect while concurrently producing monetary returns.

Knowing Objective

The Runa case emphasize a number of finding out goals: 1) Funding a socially owned endeavor; 2) Establishing effective collaborations both throughout, and externally, the United States; 3) Creating a go-to-market method; 4) Assessing the credibility of Runa's creators.

Near completion of 2008, Tyler Gage and Dan MacCombie registered in an entrepreneurship course at Brown Educational institution. Throughout the class, they fine-tuned business prepare for Runa, a drink business that would make beverages from guayusa, an obscure fallen leave that grew in the Amazon. Beyond the capacity of business making loan, the two relied on Runa's social objective-- appreciating the cultural customs of Ecuadorian Kichwa neighborhoods, supplying sustainable earnings streams to little farmers, and assisting the Amazon jungle grow.

This is just an excerpt. This case is about Business