In June 1995, Barbara Schetter, vice president and general manager, Digital RR Donnelley's trying to gain recognition from other groups and units in print giant. Digital department is a fundamentally new technology - digital printing machines and operations management - to deliver short-term, customized printing. But it is based on an entirely different business model than the traditional business Donnelley and finds it difficult to overcome the informal resistance. "Hide
by David Garvin, Artemis March Source: Harvard Business School 20 pages. Publication Date: January 12, 1996. Prod. #: 396154-PDF-ENG
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