Considered several options to market for RR Donnelley expansion in Eastern Europe. Used as an introduction to the Harvard Business School course on "New opportunities in emerging markets." Asks students to consider the following issues: 1) the impact of macroeconomic and political instability in the profitability of the project, 2) market research in emerging markets, and 3) the choice joint venture partner, 4) compared to the geographic diversification of the industry, and 5) the capital structure. "Hide
on Robert Kennedy Source: Harvard Business School 14 pages. Publication Date: December 21, 1998. Prod. #: 799083 - PDF-ENG
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