CEO Richard Gedman has abruptly found himself running two separate but possibly related companies: the slot producing and advertising company that he has been running for years, as well as a brand new online and also mobile gaming company that has grown incredibly fast in the last couple of years.
To sustain success in both businesses, it appears clear that each one is going to require substantial R&D investments. Should he invest in both or just one?
Royal Reels Enhancing the Customer Experience for Slot Machines and Beyond case study solution
PUBLICATION DATE: April 16, 2013 PRODUCT #: KEL723-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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