CEO Richard Gedman has abruptly found himself running two separate but possibly related companies: the slot producing and advertising company that he has been running for years, as well as a brand new online and also mobile gaming company that has grown incredibly fast in the last couple of years.
To sustain success in both businesses, it appears clear that each one is going to require substantial R&D investments. Should he invest in both or just one?
Loading...
PUBLICATION DATE: April 16, 2013 PRODUCT #: KEL723-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Vincor: Project Twist
Philips: Sense and Simplicity
Emergence of Default Swap Index Products
Keith Ferrazzi — The Paths to Power
Social media: The New Hybrid Element of the Promotion Mix
Cofidis
Activity-Based Costing for the Small Business: Primer
Road Well Traveled (Condensed)
Channel Management
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
