Roy Rogers Restaurants is a subsidiary of Marriott, which sells franchises to own and operate a standardized fast food restaurants. Many franchise owners operate more than one restaurant. One of them, now there are 16 restaurants and is committed to develop 30 more by 1992, called to remove the salad bar with some of his restaurants. Salad bar is unique to the franchise agreement requires Roy, and allows its removal threatens standardization chain. "Hide
by William J. Bruns, Jr., Patricia J. Murray Source: Harvard Business School 19 pages. Publication Date: November 14, 1988. Prod. #: 189100-PDF-ENG
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