Todd Haimes is artistic director of the Roundabout, a non-profit theater. He must decide if he is ready to take a large sponsorship of American Airlines, and thus will allow the airline to the name of the new Broadway Roundabout Theatre. In making this decision, it should take into account the prospect of multiple constituencies, including other senior managers, board, clients, donors and the media. He also needs to evaluate financing alternatives that exist for sponsorship American Airlines "and assess their attractiveness to Roundabout and the various constituencies of the organization. Also provides the opportunity to explore the prospects American Airlines and its choice to sponsor the Roundabout Theatre. How carousel, U.S. should weigh the potential costs and benefits before you go ahead with the sponsorship. "Hide
by Reynold Levy, Daniella Ballou Source: Harvard Business School 21 pages. Publication Date: February 4, 2002. Prod. #: 302097-PDF-ENG
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