The case follow Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers their approach to bootstrapping the company, their decision to work together as a team, and the notion discovery stage.
The case then highlights some of the complexities involved in handling a growing and new company. Particularly, the founders go through a lengthy procedure seeking a licensing partner, only to subsequently detect that the economics make considerably more sense about them to stay independent and sell directly to customers. Eventually, the case covers the social dynamics and relationships of the four creators (two married couples) and some resulting problems and issues.
Rose Hanna (B) case study solution
PUBLICATION DATE: December 31, 2008 PRODUCT #: UV1032-HCB-ENG
This is just an excerpt. This case is about FINANCE & ACCOUNTING
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