Ron Santa Teresa's Social Initiatives Case Solution
Presents challenges confronting a business that takes on progressive social initiatives, initially in response to dangers (land invasions, assaults) derived from the poverty of its immediate surroundings and an extremely polarized social and political environment. Since the colonial era, Venezuela’s rum manufacturing has been of globally revered quality. Furthermore, the company one of the biggest producers of rum all over the world.
Concentrates on April 2004, when Alberto C. Vollmer, recently designated CEO and son of the largest shareholder, must persuade CARST's board of directors of the tactical consequences of their societal initiatives. This case allows for evaluation of the evolution of these initiatives and their integration into the company strategy.
PUBLICATION DATE: July 10, 2005 PRODUCT #: SKE059-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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