Color cases must be written in color, to maximize their effectiveness. In April 2013, Ron Johnson (HBS '84) stepped down subsequent to only 18 months as CEO of J.C. Penney. In his short tenure, Johnson, an acclaimed retailer respected for his innovation and success in shaping the retail image at Target and Apple, introduced remarkable departures from J.C.
Penney's conventional retail enacted changes fast and simultaneously, with little market testing, and approach. Over Johnson's concluding 12 months as CEO, J.C. Penney shares plunged more than 50%. The case portrays the surroundings at Target, Apple, and J.C. Penney during Johnson's tenure and how his familiarity may have shaped the approach that he executed while CEO at J.C. Penney.
Ron Johnson Retail at Target, Apple, and J.C. Penney case study solution
PUBLICATION DATE: May 07, 2013 PRODUCT #: 513103-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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