J.C. Penny was given value due to its innovation and achievements in shaping the retail image. Ron Johnson resigned after 18 months’ time period as CEO of J.C. Penny. In his short tenure Johnson introduced quick changes from ordinary retail approach. During Johnson’s final time share price dropped by more than 50%. The case describes the ambience at Target, J.C. Penny and Apple during Johnsons tenure and how his job experience may have helped him shape strategies that he implemented while C.E.O at J.C. Penny.
Ron Johnson A Career in Retail case study solution
PUBLICATION DATE: July 24, 2015 PRODUCT #: 516016-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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