ROLM product development manager Bob Lundy, you need to prepare a detailed plan to launch a new product, code-named SIGMA. The new product, although outstanding in particular, has the potential to significantly influence the fate of ROLM, because it is not compatible with its installed base. Unadvertised if Records. "Hide
by V. Kasturi Rangan Source: Harvard Business School 17 pages. Publication Date: March 16, 1990. Prod. #: 590082-PDF-ENG
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