The complexity of the skills and processes necessary to the development of today's products and services requires managers to attend to the role of tacit knowledge in innovation. Knowledge held in people's bodies and heads, Unarticulated our knowledge, is the basis of creativity and not easily captured or codified. The process of innovation and research and synthesis. This article discusses the ways in which managers can begin to deal with the tacit knowledge - how to create an environment for divergent process, which includes a wide and healthy flow of ideas and successful convergent process in which parameters are narrowed, and the solution is decided on and implemented. "Hide
by Dorothy Leonard, Sylvia Sensiper Source: California Management Review 22 pages. Publication Date: April 1, 1998. Prod. #: CMR111-PDF-ENG